CREATIVE DIRECTION & DESIGN

Soles4Souls is a global non-profit recognized for turning unwanted shoes and clothing into opportunity, by keeping them from going to waste and putting them to good use – providing relief, creating jobs and empowering people to break the cycle of poverty.

I am currently the Creative Director. In my role, I am responsible for cultivating the brand through web design, sub-brand identity, new merchandise, tradeshow development, print collateral, direct mail, social media, and more. Below is just a snapshot of some of my design work for Soles4Souls.

The S4S 2021 Annual Report design can be viewed here.

The S4S 2021 Impact Report design can be viewed here.

Tradeshow Booth for Business Development Team

2022 T-shirt Design for The Race 4EveryKid

The Sneakers Give Back Kit was designed as a way to entice donors to give their shoes to S4S by signing up to received the kit in the mail and ship their shoes back to S4S for free.

Impact Report created for Nike partnership.

Impact Report created for Nike partnership - including custom Air Force One shoe drawing.

I drew the illustrations in this video for the Soles4Souls’ 4thePlanet campaign shared on social media. This video tells the story of how donating your shoes to Soles4Souls helps the environment and why it’s so important. The video was animated by S4S staff content producer.

Click on the video to watch on YouTube.

Statistics related post designed for social media.

Campaign Logo

Nashville Campaign logo